How it started.
In 2003, mushii kloth® was the brain trust of a college project that turned into a real-world learning process of developing a lasting brand during the early 2000s fast fashion era. In 2007, the original mushii kloth® t-shirt was launched as an anchor for always remembering to stay dedicated to simplicity. The T-shirt would begin a development journey to creative direction, branding collaborations, and accessories between 2007 - 2013.
mushii kloth® SS08 Collection,
Lake Michigan, Chicago, Illinois (2007)
Photography by Chris Murphy
embraced by
Colorado.
Inspired by Colorado’s colorful rural landscape and living, the mushii kloth brand always embraces the charm of nature and rural Americana culture through the perspective of street fashion, modern translations, and function.
(Shown) SS25 No Street Light Collection, NSL Fleece Sweatshirt
How it’s going.
In 2024, mushii kloth returned to restart the apparel company with menswear, womenwear, and lifestyle products. Mushii Kloth apparel combines modern street fashion with the apparel needs that come with living in rural Colorado. Moving to a remote area, it inspired the need to evolve street fashion and practical outerwear with the look, feel, and realistic needs of harsh varied conditions. The brand, owned by Kloth Ltd. is presented with limited releases and output runs.